Press Release: Car People Launches Innovative Follow-up Program

Posted date: 07/18/2008
Daytona Beach, Florida, July 18, 2008 - Car People Marketing, an industry leader in dealership retention solutions, has launched its new CareMail program, a unique customer follow-up system design to reinforce the dealer/customer relationship to help strengthen loyalty and increase referrals.

CareMail consists of impactful letters and cards that are mailed to car buyers at strategic times during the ownership lifecycle to ensure maximum impact. Car People automatically fu ... Read More

Service to the Rescue! - August 2008, Dealer Marketing Article

Posted date: 07/08/2008
I don’t know about you but I am sick of hearing about the economy, the election, the war and the price of gas. So, how about this – let’s focus on something we can do – something that puts money in the bank at a time when we need it most. I mean, OK, maybe car sales stick right now, but I do know this - if people aren’t buying cars they need to have them serviced – and I think they need to have them serviced at your store. Wouldn’t you agree?

Here are three easy steps that I promise will ... Read More

Customer Retention: A Big Problem with an Easy Fix - July 2008, Dealer Marketing Article

Posted date: 06/06/2008
Over the years I have heard a lot of dealers and managers talk about how important customer retention is (or would be) to their store. They talk about how much more service business they would have or how many more cars they would sell and how much more profit they would make – if they could retain more of their new and used c ... Read More

Press Release: Car People & Wynn's Strategic Alliance

Posted date: 05/13/2008
Daytona Beach, Florida, May 13, 2008 - Wynn's Oil Company of Azusa, California, and Car People Marketing of Daytona Beach, Florida, have entered into a joint agreement to allow the Wynn's sales team to offer Car People's products.

"This agreement is a no-brainer for both companies," stated Randy Johnson, President of Car People Marketing. "Wynn's has an army of representatives across the country who have already earned the trust and respect of the service professionals at ... Read More

Quit Whining & Get A Ladder! - May 2008, Fixed Ops Article

Posted date: 05/12/2008
If you ask anyone in the car business they will tell you that things aren’t as easy as they used to be. The mortgage crisis, the election, the war, the price of gas, and, I think most of all, the media doomsayers have all taken their toll on the car business, both for sales and service – and that has effected our business. Dealers have changed from asking how can I make more money to how can I cut expenses. The fact is, in any business (especially the car business), you have to change if you exp ... Read More

Press Release: CPM Products Still Qualify for GM Co-op Funds

Posted date: 05/08/2008
DAYTONA BEACH, FL, May 8, 2008 - Recent changes to the General Motors co-op procedures have caused some confusion among GM dealerships across the country. GM dealers can rest assured that they are still able to receive 100 percent co-op reimbursement when they use Car People Marketing for their direct mail advertising needs.

It's an easy, efficient, and cost-effective process using Car People to create and distribute direct mail for GM Dealers. Car People works with dealerships to follow ... Read More

Press Release: Car People Marketing Unveils New Logo

Posted date: 04/03/2008
Daytona Beach, Florida, April 2, 2008 - Car People Marketing has put the finishing touches on its new logo in an effort to better reflect the company's branding and advertising. 

Rather than a complete overhaul, co ... Read More

What's A Technician Worth? - April 2008, DealersEdge Article

Posted date: 03/28/2008
This is directed to all dealers and general managers that spend most of their time “up front” and hardly ever go to the “back” – or service department. Before I start this conversation, I want to clarify that I know nothing about selling cars. In fact, if you have ever read one of my articles you know that I have never sold a car in my life. I am amazed at all the paperwork, all the steps of the sale, and I don’t have a clue how to work a 4 square or do a T-O, or any of the other things you guys ... Read More

It's Time to Invest in Customer Retention - April 2008, Fixed Ops Article

Posted date: 03/28/2008
OK, I am a fixed operations guy – you know that – and if you have ever read any of my articles you also know that I can be a bit controversial. So, in an effort to keep up my reputation for being a tough guy that “calls’em like he sees ’em”…here ya go. In the past 10 years or so, I have seen some dealers spend millions of dollars on nice new facilities. I see state-of-the-art architecture, multi-level parking, marble floors, restrooms that you'd find in a Ritz Carlton and showrooms that just blo ... Read More

Ever Wonder Why Service Customers Don't Return? - April 2008, Dealer Marketing Article

Posted date: 03/28/2008
I went to a dealership today to get my car’s oil changed. I always go to the dealerships. I guess because I believe they're better and because I worked in Fixed-Ops for so long and saw the abortions that came from some of the independents. So, I didn’t call for an appointment, I just drove in. It was just for an oil change, right? I drive up, some guy at the other end of the drive waves and yells at me, “All the Way Up!” I mean he screams it! I pull forward and get out of the car and I wait – an ... Read More