Our experience is the difference.
Car People Marketing, Inc. is powered by our proven Dealership Marketing Solutions that have been designed and developed to help make your dealership a powerhouse for customer and service retention. These solutions include rewards, reminders, direct mail, e-marketing, newsletters, phone follow-up, gift cards and advisor sales training.
Randy Johnson, Founder and President grew up in the independent repair business in West Virginia before eventually becoming the Corporate Fixed-Operations Director over 17 dealerships in Florida. Car People Marketing, Inc. was founded in 2001 and currently does business with over 600 car dealerships nationwide. All of Car People Marketing’s solutions require No Contract and help dealers Improve Owner Loyalty, Increase Traffic, Build Relationships and Maximize Profits.
We are made up of many dedicated Sales Associates and Employees, all of which are focused on the success of our programs at your dealership. Our Sales Team Leaders and Corporate Management Staff include:
Sales Team Leaders
- Jim Vaughn – National & East Coast Team Leader
- Steve Powell – Central Team Leader
- Roger Funston – West Coast Team Leader
Corporate Management Staff
- Travis Whitaker – General Manager
- Terri Jones – Accounting Manager
- Jim Gornto – Chief Financial Officer
- Shaun Daugherty – Rewards Program Manager
- Kera Van Buskirk – Direct Mail Program Manager
- Marc Larabel – Production Manager
- Joshua Hays – Marketing Director
- Mike McClary – Art Director
- Rusty Davis – IT Director
- • Grew up in the car business
- • Independent repair shop in West Virginia
- • Florida – Fixed-Ops Director of 17 stores
- • Obsessed with Customer Retention
- • 2001 founded Car People Marketing, Inc.
- • Known for effective retention concepts
- • Writes articles for trade magazines
- • First in the industry to offer No Contracts
Since 2001, Car People Marketing has built solutions to help dealerships Improve Owner Loyalty, Increase Traffic, Build Relationships and Maximize Profits.
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Contact us to learn more.
The CPM Presence
Car People Marketing, Inc. currently advertises and writes articles for monthly magazines including Dealer Marketing Magazine and Fixed-Ops magazine.
Read more of our articles here.