Joshua Hays

Marketing Director

Joshua grew up in Florida around a creative family. While they enjoyed creating music and playing sports, he took great pleasure in drawing and inventing. He first took this interest and worked for Volusia County’s Print and Copy Center as the Project Manager for four years. During this period he discovered his talent to coordinate, develop and execute creative projects that help build identity and consistency. After that and through college, he moved to work for an equipment and product provider for Tricon International as the Art Director. Here he learned to extend product awareness and studied many different key demographics to organize successful creative campaigns.

Immediately after graduating College, Joshua began his career at Car People Marketing, Inc. in 2005 as Marketing Director and has been a key player in the development and launch of many multi-structural advertising campaigns. Joshua graduated Keiser University with a degree in Computer Graphics and Design and utilizes his knowledge of creative execution and branding to better direct the Marketing strategy of the company.

Joshua analyzes the marketing efforts of Car People and is responsible for developing better and more effective campaigns to help grow awareness and build brand equity. He receives and distributes leads to the Sales Force on a daily basis while maintaining a well balanced budget and directing the quarterly company magazine that is distributed to franchised car dealerships across the United States. Joshua has spoken on behalf of Keiser University to graduating High School seniors about motivation and goal oriented success on several different occasions and enjoys his time off with family and friends.