Joe Cutaia

Sales Manager

Southside Kia

Platinum is a perfect opportunity to lock the customer in for future service, and it practically pays for itself! I don’t mention it until the very end of the buying process and I use it in two ways… CSI and holding gross. I hold gross by saying "Mr. Customer, I can’t really come down any further but what I can do is enroll you in our rewards club at no cost to you. Normally our club price is $399, but if you buy today… I’ll include this at no charge. That’s a $1,500 value!" I improve our CSI by waiting until delivery and then explaining CSI and describing our service department. I show them how they can use the club from the very beginning when its time for major services in the future. I love it!

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Jeff Green

Sales Associate

Carl Gregory Chrysler Jeep Dodge

ATTENTION ALL CAR SALES REPS: You've GOT TO use this Rewards Program to your advantage! I personally have been in car sales at Carl Gregory Chrysler Jeep Dodge in Johnson City, TN for over 10 years and have used this tool ever since we took it on approximatively 5 to 6 yrs ago. Although there are many ways to use it ... I personally use it with the customer if I'm not getting the closing results I need. I use it on every customer... my favorite is to save it for the close. It works like you wouldn't believe! PEOPLE LIKE FREEBIES!!! But keep in mind it has quite a few more uses as well. CUSTOMER RETENTION in todays market is hard to have, so give it a try with your next 5 or so write ups and YOU'LL SEE WHAT HAPPENS!

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William Holm

Director, Fixed Operations

Landers McLarty Nissan

I noticed today that the Huntsville Nissan store has had a very measurable increase in traffic since they started database marketing through Car People. At the time we took over, January of 2010, they were writing 28 customer RO's a day. By March it had improved to 31. It has improved every month since, closing June at 38.5 CPRO's/day.

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David Thompson

Parts & Service Director

Hyundai of Greer

I just wanted to thank all of the people at Car People Marketing, Inc. for the mailers you guys are doing for us. They've had a tremendous impact on traffic into our service department! Being a new dealership, we are always looking for ways to help grow our business and your mailers are one of the most effective ways we have found! Our traffic has increased by at least 50%! Thanks again for your help, we're looking forward to working together for some time to come.

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Don Huebel

Fixed Operations Director

Al Packer's Whitemarsh Ford

“I’ve been working with Car People Marketing for a few years now and their Service Reminder program is exactly what I needed to get my lost customers back into my store. I enjoy the detailed monthly reporting, their top-notch corporate team and their willingness to do whatever it takes to make my program work. I highly recommend working with Car People. Thank you for your continued hard work!”

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Don Geisen

General Manager

Phil Smith Chevrolet

"I have used Car People for many years. The Service Reminders have been fantastic! We were able to see results right away. Customers that haven't been in for over a year came back with the scratch-off in their hands. We have been on board for years and have selected Car People Marketing as our exclusive marketing partner and is the backbone of our service growth. Their team is very professional and great to work with! Our customers like consistency and that's what Car People delivers."

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Bob Petroceli

Service Director

Coral Cadillac

I was introduced to Car People Marketing over 10 years ago. I have used their Service Reminders at two different Cadillac Dealerships, both with great results! There are a lot of companies out there that try to do the same things, but with Car People it is the people behind the scenes that make it work. Randy knows what it takes to retain today's customers. He has to be one of the most energetic people I know, always coming up with new ideas to help us with customer retention and most importantly, making money. I would highly recommend anyone to give them a try."

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Ted Serbousek

Chief Operating Officer

Ritchey Cadillac

"I just want to thank you and your team for all that you do to help make our rewards programs work so well. We've got all our bases covered with the Silver, Gold and Platinum levels and our customers love coming back to be rewarded! I couldn't be happier with our decision to use your services to help improve our customer retention, thank you Car People!"

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Darrell Hixson

Service Manager

Hendrick Honda of Charleston

“When we were first approached about Rewards for our dealership I instantly thought it was a great idea. My Service Advisors sell the Silver level memberships to my existing customers and I love it, my advisors and customers love it and return over and over! We actually make money every time we sell a customer a membership – it doesn’t get any better than that.”

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Sherri Stock

Service Manager

Russwood Auto Center

"I am very happy with the response rates I am getting from your Service Reminder program and even more so that the customers really seem to enjoy getting them! It's something different. I also appreciate the reports each month, it's all very good information!"

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Jake Van Slooten

Fixed Ops Manager

Pat Fischer Nissan

"The rewards program is just what I'd been looking for! It allows the flexibility I need and is easy for my customers to understand. The support personnel at Car People are great as well!"

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Larry Hill

Dealer

Larry Hill Ford

“Each month we mail our customers a newsletter, Ford’s factory service reminder, and your Due for Service reminders. At the end of the month, my service manager counts the coupons and gives me a report detailing the results. Just want to let you know that your Due for Service piece more than triples all the others combined each and every month.”

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Tim Whitten

Service Manager

City Chevrolet

“After Randy showed us in our monthly reports that rewards customers spend nearly twice as much in service than non-rewards club members, my process for getting Silver Service Rewards Club memberships in the customers’ hands changed dramatically; it was now a top priority! Service Advisors receive a $10 spiff for each membership they sell and I now require them to sell at least 3 Silver memberships each day. Since Randy’s visit three months ago we’ve sold over 500 memberships and continue to lock customers into our dealership!”

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Sean Drane

Fixed-Ops Manager

Cadillac of Naperville

“Even with my 26 years of GM experience, your Due for Service program has the best return that I have ever seen and is less expensive than any other program, especially since it is co-opable through GM! The people on your staff are always friendly and extremely efficient. I have and continue to tell people about your program and that the change we made in marketing was the best move we could have made. Thanks again for the great work and gross profit!”

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Wayne Simpson, Larry LeHew, Roger Mesiemore

Hendrick Fixed-Ops Team

Hendrick Automotive Group

“Our National Fixed-Ops Meeting in Concord two weeks ago was a huge success and you along with the other Car People Marketing participants as Vendor/Partners certainly contributed to that success. Your presentation to our Parts & Service Managers was both impactful and informative to everyone present. The interaction with our team members to discuss first hand their specific dealership needs was invaluable to grow our companies’ partnership. We appreciate your support not only for our meeting but each day as we reach the highest level.”

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Jerome George

Service Manager

Village Toyota

"Car People's direct mail program works great! Not only did the last conquest mailer bring in many new service customers, it brought in three new customers who just bought their cars elsewhere but came here and spent over $8400 in accessories! I highly recommend Car People to boost any dealer's service traffic!"

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Darryl Downs

Service Manager

Chuck Hutton Chevrolet

“Car People Marketing has worked with us diligently to help develop a rewards program that fits our dealership perfectly and in just one year we have made a 99% increase in package sales and our menu sales have more than doubled! The Service Rewards Club has helped us lock-in our customers and ensure retention for years to come! ”

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Charlie Fortner

Service Manager

Hardy Chevrolet

"The E-Marketing email responses we get are great! Just yesterday we had a disgruntled customer who came in for a minor door repair in our body shop. Though no fault of our own, the heat actuator failed. To satisfy the customer, we made the repair at no charge for her and wondered if we would get a favorable response. Today, her email response came through with all extremely positive remarks! The best thing is, even if it didn't we could have reacted quickly to resolve her concerns. The E-Marketing program WORKS!!!”

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