News and Events

News and Events

Make Customer Retention a Priority

Posted on Jan 27, 2012 - 03:24 PM

If you are like most dealers, you have, over the years, talked about how important customer retention is to your store. You have probably talked about how many customers you have lost and how much your bottom line would change if you could get your lost customers to return to buy more cars and more service from you. You may have even talked about ways to fix the problem – but chances are you never really did anything consistently that...

Advertise More, Not Less

Posted on Dec 27, 2011 - 01:43 PM

In this segment, we are going to discuss some ways to help you get more bang from your service advertising buck – I mean, think about it – it really doesn’t do you any good to be the most competitive shop in town if nobody knows about it, right? Bottom line is - You have to advertise – and I mean advertise aggressively if you want to get your lost customers back and attract new ones and you know that! But I talk to dealers and service...

Happy Holidays!

Posted on Dec 21, 2011 - 01:51 PM

Happy Holidays!

Service: Be More Competitive

Posted on Nov 21, 2011 - 01:51 PM

OK, here goes. This segment will probably raise some eyebrows and get me a few nasty phone calls – but that’s ok – I live on the edge. I like to get you guys going and let’s face it – sometimes you need a little kick in the butt to wake you up. This part of the series deals with being more competitive. Now I know some of you already think you are competitive, and maybe you are right – but at least read this and do a little soul searching...