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Service Tip #36: Tires - 20% Low Price Guarantee

Instead of offering a price match for tires and sending customers out to shop for the best deal- try this. Tell customers they can buy tires at your store now with confidence. You have a 20% low price guarantee- that means if they buy from you right now and within 60 days find the same tire for less you will give them back the difference plus 20%. This closes the deal and keeps the customer from shopping and maybe running into a salesperson that knows how to tell. The fact is, most consumers don’t go shopping for something after they buy it- and if they do actually find a better deal, you offer to give them the difference plus the 20% - usually $10 or less per tire add in the $2 20% so you owe them a total of $12 per tire- and they can apply that towards a service purchase if they want! Try it! You'll like it!

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